What is market challenger?

Definition of Market Challenger, Market Challenger Meaning - The Economic Times Definition: A market challenger is a company which tries to expand its market share by aggressively flooding the market with its products at competitive prices. A market challenger is a firm or a company which is usually at the No.2 or No.3 position.

What risks do market challengers face?

Market challengers, being in a position of becoming the dominant player, may face a high degree of risk, because they must take potentially radical steps in order to draw away consumers from the market leader.

What is a large-cap company?

Large-cap (aka big-cap) companies typically have a market capitalization of $10 billion or more. These companies have usually been around for a long time, and they are major players in well-established industries.

How can a market challenger deploy a full-frontal attack?

A market challenger can deploy a full-frontal attack by introducing products similar to that of the market leader with similar quality, competitive pricing, aggressive advertisement and distribution process.